Exception Method Talk
Ruby Steel will talk of her experience as one of the designers on BBC Two series Big Life Fix - a show that sought to solve problems for vulnerable people across the UK. It was this that inspired 'The Exception Method' - a method to innovate using users, ordinarily excluded from the design process. By shifting the source of inspiration from the “average user” to someone with more demanding needs; the “exception" - can push a design team from everyday solutions to extraordinary ideas.
1 hour talk either in person or remote